Nissan remains confident in Chinese market and targets one million sales in five years.
By Liang Dongmei, Caijing 6 December 2008-12-08
Nissan, Japanese automaker, will keep its production on target for the China market, aiming at 20 percent growth in 2009, despite the gloomy global economic outlook.
Yasuaki Hashimoto, president of Nissan (China) Investment Co., Ltd, in an interview with Caijing on December 3, said the production target was made on the projection that the Chinese auto market is to expand by 5 percent in 2009.
Nissan expects the Chinese market, along with other major emerging markets including Brazil, Russia, India to weather the storm and come out stronger, he said.
According to the statistics by Japan Automotive Dealer’s Association, sales of Japanese autos in November slumped to a 40-year low level to 215,800 vehicles after sliding for three months.
However, the overall sales of three Japanese auto giants -- Toyota, Honda, and Nissan-- outperformed their American counterparts, thanks to their increasing shares in the global emerging markets. Sales in China for example, accounted for 11.5 percent share in the 2007 global sales of Renault-Nissan Association, parent of Nissan (China) Investment Corp.
In a five-year plan made by Nissan’s parent company in May this year, it plans to sell 1 million vehicles in China in 2012, compared to 200,000 for India, 100,000 in Brazil and 282,000 in Russia.
Nissan has two joint ventures in China. Dongfeng Motor established in June 2003, is the largest Sino-foreign joint venture in China with a registered capital of 16.7 billion yuan. The Zhengzhou Nissan, Nissan’s first auto plant in China since 1993, received a 1.04-billion-yuan boost in capital investment this year. The 2007 sales by the two plants totalled 272,000 and 40,000 vehicles.
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Nissan to Drive Steadily in China
Nissan remains confident in Chinese market and targets one million sales in five years.
By Liang Dongmei, Caijing
6 December 2008-12-08
Nissan, Japanese automaker, will keep its production on target for the China market, aiming at 20 percent growth in 2009, despite the gloomy global economic outlook.
Yasuaki Hashimoto, president of Nissan (China) Investment Co., Ltd, in an interview with Caijing on December 3, said the production target was made on the projection that the Chinese auto market is to expand by 5 percent in 2009.
Nissan expects the Chinese market, along with other major emerging markets including Brazil, Russia, India to weather the storm and come out stronger, he said.
According to the statistics by Japan Automotive Dealer’s Association, sales of Japanese autos in November slumped to a 40-year low level to 215,800 vehicles after sliding for three months.
However, the overall sales of three Japanese auto giants -- Toyota, Honda, and Nissan-- outperformed their American counterparts, thanks to their increasing shares in the global emerging markets. Sales in China for example, accounted for 11.5 percent share in the 2007 global sales of Renault-Nissan Association, parent of Nissan (China) Investment Corp.
In a five-year plan made by Nissan’s parent company in May this year, it plans to sell 1 million vehicles in China in 2012, compared to 200,000 for India, 100,000 in Brazil and 282,000 in Russia.
Nissan has two joint ventures in China. Dongfeng Motor established in June 2003, is the largest Sino-foreign joint venture in China with a registered capital of 16.7 billion yuan. The Zhengzhou Nissan, Nissan’s first auto plant in China since 1993, received a 1.04-billion-yuan boost in capital investment this year. The 2007 sales by the two plants totalled 272,000 and 40,000 vehicles.
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