Thursday, 11 December 2008

Italy poised to overtake France as world’s largest wine producer

A bumper harvest is expected to push Italian wine production above that of neighbouring France for the first time in a decade, possibly making Italy the world’s largest wine producer

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Guanyu said...

Italy poised to overtake France as world’s largest wine producer

A bumper harvest is expected to push Italian wine production above that of neighbouring France for the first time in a decade, possibly making Italy the world’s largest wine producer

11 December 2008

The Coldiretti farmers lobby estimates the production of Italian wine is up 8 per cent over 2007 to 4.7 billion liters, compared with 4.44 billion liters in neighbouring France, where production fell 5 per cent. Figures will be confirmed in January.

Italy last surpassed France’s production in 1998, and has since been reducing the area of land cultivated as vineyards in favour of improving quality, Coldiretti’s wine expert Domenico Bosco said.

Italy’s strong harvest is largely due to good weather, Mr. Bosco said, which helped Sicily, in particular, recover from lower 2007 yields caused by a deadly fungus there.

While production is up, Coldiretti said the quality of Italian wines is also improving, with 60 per cent earning the right to bear labels specifying marks of quality such as geographic origin or adherence to regional winemaking rules and traditions.

Mr. Bosco said the boom would not mean a global deluge of cheap reds or vinegary whites, insisting that the rise in output had been matched by leaps in quality.

“It is not just production that is booming, but also demand, led by amarone, brunello di montalcino, barolo, chianti and also prosecco, which is priced lower than champagne and gets more attractive in times of crisis,” Mr. Bosco said.

Production estimates by Assoenologi, an association of Italian wine producers, are slightly lower at 44.5 billion liters, or an increase of 5 per cent.

According to Assoenologi, that gives Italy a 17 per cent share of the world wine market and one-third of the European market.