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Wednesday, 11 February 2009
What do frugal farmers really want to buy?
With the Chinese government pinning its hopes for economic resurgence on stronger rural demand, the swelling ranks of jobless migrant workers are making it much tougher.
With the Chinese government pinning its hopes for economic resurgence on stronger rural demand, the swelling ranks of jobless migrant workers are making it much tougher.
Chen Zhiwei is leaving home in southwest China’s countryside for his ninth year of city labouring, but he has no clear destination this year.
He quit his job at a timber mill in Jiashan, Zhejiang Province, at the end of 2008 after his monthly pay shrink to 800 yuan (US$118) from 2,000 yuan.
“It was bad times – 800 yuan was not even enough for basic spending there. I had no choice but to come home,” said Chen.
Growing joblessness will slow income rises for rural residents and compound the economic troubles China faces in its attempt to boost rural consumption, a key part of domestic demand.
The government estimates about 20 million rural migrants, or 15.3 percent of all rural workers employed outside their hometowns, have returned home without jobs.
The number reflects a harder-than-expected blow from the global financial crisis, says Tang Min, deputy secretary of the China Development Research Foundation.
Slumping foreign demand has forced China’s coastal industries to close or scale back production, claiming the jobs of millions of migrants.
“Large-scale layoffs of migrant workers will take a heavy toll on rural incomes and consumption,” Tang says. Official figures show migrants’ wages account for about 40 percent of the average net income of rural Chinese.
Moreover, income changes affect farmers’ spending more obviously than they do for urbanites, said Wen Tiejun, head of the School of Agricultural Economics and Rural Development at Renmin University of China.
“Research shows if a farmer earns more, he will spend 70 percent of the increase, compared with 50 percent for an urbanite. When less money is made, rural people will cut spending more drastically than city dwellers.”
That’s bad news for Chinese authorities, who are focusing on domestic demand as the bases for faltering economic growth.
“The countryside holds the biggest potential for boosting domestic demand,” said the State Council and the Central Committee of the Communist Party of China in the first document of the year, issued on Sunday.
The document outlines policies to raise rural subsidies, improve infrastructure and better tap the vast rural market.
China should “especially place priority on tapping the rural market and developing the countryside” to alleviate the effects of the global financial crisis, said Vice Premier Wang Qishan last month.
A strong potential
The spending potential of more than 700 million rural people, about 55 percent of China’s population, should not be underestimated, says Tang. “Rural demand is still key to China’s long-term economic future.”
The average per capita net income of Chinese rural residents reached 4,761 yuan last year, a real annual growth of 8 percent. That was down from 9.5 percent in 2007, but still higher than the annual rates of 2004, 2005 and 2006.
Retail sales in towns and villages outpaced urban growth for the first time in November, rising 20.9 percent year-on-year to 210 billion yuan, according to the National Bureau of Statistics.
That was 0.6 percentage points faster than the rate in cities.
However, the growing trend is likely to falter this year as more labour-intensive enterprises fall victim to the economic downturn, says Wen Tiejun. He says it’s still too early to say if the economic slump will go so deep as to reduce the average net income of rural families.
Chinese farmers have experienced two periods of continuous earning decreases since the market-oriented reforms were launched 30 years ago.
The first came as a result of runaway inflation in late 1980s and the second was due to the Asian Financial Crisis in 1997.
The first decline lasted three years and the second four years, and both were caused by sharply lower demand for farm produce, says Wen.
“This time, the non-farming revenues are affected and the crisis is global,” he says. “What we face now could be more serious.”
China’s rural consumption has been accelerating since 2003, but still lags behind urban growth, even during the good times.
In 2007, retail sales of consumer goods in the country’s counties, towns and villages rose 15.8 percent to 2.88 trillion yuan, 1.4 percentage points lower than in the cities.
Many companies were too reliant on exports and neglected the rural market, says Tang.
He wants manufacturers to adjust product design to rural demand and expand maintenance networks in the countryside.
China rolled out a nationwide scheme on Sunday to offer farmers a 13-percent rebate on home appliances such as color TVs, refrigerators, mobile phones and washing machines.
(The author is a senior writer at Xinhua. Xinhua reporter Jiang Yi contributed to the story.)
1 comment:
What do frugal farmers really want to buy?
Wang Xiuqiong
11 February 2009
With the Chinese government pinning its hopes for economic resurgence on stronger rural demand, the swelling ranks of jobless migrant workers are making it much tougher.
Chen Zhiwei is leaving home in southwest China’s countryside for his ninth year of city labouring, but he has no clear destination this year.
He quit his job at a timber mill in Jiashan, Zhejiang Province, at the end of 2008 after his monthly pay shrink to 800 yuan (US$118) from 2,000 yuan.
“It was bad times – 800 yuan was not even enough for basic spending there. I had no choice but to come home,” said Chen.
Growing joblessness will slow income rises for rural residents and compound the economic troubles China faces in its attempt to boost rural consumption, a key part of domestic demand.
The government estimates about 20 million rural migrants, or 15.3 percent of all rural workers employed outside their hometowns, have returned home without jobs.
The number reflects a harder-than-expected blow from the global financial crisis, says Tang Min, deputy secretary of the China Development Research Foundation.
Slumping foreign demand has forced China’s coastal industries to close or scale back production, claiming the jobs of millions of migrants.
“Large-scale layoffs of migrant workers will take a heavy toll on rural incomes and consumption,” Tang says. Official figures show migrants’ wages account for about 40 percent of the average net income of rural Chinese.
Moreover, income changes affect farmers’ spending more obviously than they do for urbanites, said Wen Tiejun, head of the School of Agricultural Economics and Rural Development at Renmin University of China.
“Research shows if a farmer earns more, he will spend 70 percent of the increase, compared with 50 percent for an urbanite. When less money is made, rural people will cut spending more drastically than city dwellers.”
That’s bad news for Chinese authorities, who are focusing on domestic demand as the bases for faltering economic growth.
“The countryside holds the biggest potential for boosting domestic demand,” said the State Council and the Central Committee of the Communist Party of China in the first document of the year, issued on Sunday.
The document outlines policies to raise rural subsidies, improve infrastructure and better tap the vast rural market.
China should “especially place priority on tapping the rural market and developing the countryside” to alleviate the effects of the global financial crisis, said Vice Premier Wang Qishan last month.
A strong potential
The spending potential of more than 700 million rural people, about 55 percent of China’s population, should not be underestimated, says Tang. “Rural demand is still key to China’s long-term economic future.”
The average per capita net income of Chinese rural residents reached 4,761 yuan last year, a real annual growth of 8 percent. That was down from 9.5 percent in 2007, but still higher than the annual rates of 2004, 2005 and 2006.
Retail sales in towns and villages outpaced urban growth for the first time in November, rising 20.9 percent year-on-year to 210 billion yuan, according to the National Bureau of Statistics.
That was 0.6 percentage points faster than the rate in cities.
However, the growing trend is likely to falter this year as more labour-intensive enterprises fall victim to the economic downturn, says Wen Tiejun. He says it’s still too early to say if the economic slump will go so deep as to reduce the average net income of rural families.
Chinese farmers have experienced two periods of continuous earning decreases since the market-oriented reforms were launched 30 years ago.
The first came as a result of runaway inflation in late 1980s and the second was due to the Asian Financial Crisis in 1997.
The first decline lasted three years and the second four years, and both were caused by sharply lower demand for farm produce, says Wen.
“This time, the non-farming revenues are affected and the crisis is global,” he says. “What we face now could be more serious.”
China’s rural consumption has been accelerating since 2003, but still lags behind urban growth, even during the good times.
In 2007, retail sales of consumer goods in the country’s counties, towns and villages rose 15.8 percent to 2.88 trillion yuan, 1.4 percentage points lower than in the cities.
Many companies were too reliant on exports and neglected the rural market, says Tang.
He wants manufacturers to adjust product design to rural demand and expand maintenance networks in the countryside.
China rolled out a nationwide scheme on Sunday to offer farmers a 13-percent rebate on home appliances such as color TVs, refrigerators, mobile phones and washing machines.
(The author is a senior writer at Xinhua. Xinhua reporter Jiang Yi contributed to the story.)
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