Wednesday 11 February 2009

Car sector “catastrophe” now global: Peugeot head

The auto industry is caught up in a catastrophe that has spread across the globe as even the key emerging markets that manufacturers had banked on for growth have now ground to a halt, a top executive said on Tuesday.

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Car sector “catastrophe” now global: Peugeot head

By Jean-Michel Belot Jean-michel Belot
10 February 2009

PARIS (Reuters) – The auto industry is caught up in a catastrophe that has spread across the globe as even the key emerging markets that manufacturers had banked on for growth have now ground to a halt, a top executive said on Tuesday.

Christian Streiff, who heads Peugeot-Citroen, said he expects sales at Europe’s second-biggest volume carmaker to fall 20 percent in 2009 and sees further pain in 2010 as there seems no end in sight to the sector’s crisis.

“What is striking at the moment is the worldwide catastrophe in the car industry because the Brazilian market, the Chinese market and the Russian market have stopped in their tracks just like the European market. That makes for a fall of over 20 percent,” Streiff told RTL radio.

Car sales have been sinking fast in developed economies since the autumn as the credit crunch and worsening economic climate have combined to crimp big-ticket purchases, while a lack of visibility has made most manufacturers unwilling to make predictions for 2009.

In January, U.S. auto sales fell 37 percent, according to manufacturers’ data, while corresponding figures for Europe due out on Friday are certain to show double-digit declines.

Streiff spoke fresh from signing a deal with the French government that provides 3 billion euros ($3.87 billion) in preferential-rate financing for Peugeot as well as for domestic rival Renault, the conditions of which have met with criticism from other EU nations.

OUTLOOK ‘TERRIBLE’

“The outlook for 2009 is terrible. The group is starting the year with a fall of more than 20 percent compared to a year ago in all countries combined,” Streiff said. “We are working on the assumption that the market in 2010 remains difficult.”

Peugeot shares fell 4.5 percent in early trading but later recovered a little to trade 3.8 percent lower at 1152 GMT while Renault was down 3 percent and the Dow Jones Stoxx Automotive Index fell 2.1 percent.

PSA Peugeot Citroen is due to publish 2008 results on Wednesday and the average expectation for earnings before interest, tax depreciation and amortization (EBITDA) is for 5.78 billion euros, down from 7.89 billion in 2007.

“People were excited ahead of yesterday’s (financing) announcement and are now looking ahead to the full year results. They are nervous,” said Nomura International analyst Michael Tyndall.

“People are probably disappointed that (carmakers) can’t close factories - but this was very much expected ... This is countered by the fact that there is no equity element to the aid.”

In exchange for the government loans, Peugeot and Renault promised to safeguard French jobs.

UNION SEES LOSS

The CGT labour union said in an email on Tuesday that writedowns and provisions would lead PSA Peugeot Citroen to would report a net loss, having made a 733 million profit in the first half. A spokesman for the company had no comment.

“If (the banking system) was working at all, we would not have asked for anything from the state,” Streiff said on Tuesday in an interview with French newspaper Le Monde.

Referring to the pledge not to close any factories during the term of the loan, Streiff reiterated that if the crisis continued, the group would be forced to reduce the size of factories, cutting the number of teams and production rates.

French President Nicolas Sarkozy on Monday also promised more help for carmakers’ financing units and the doubling of a fund to support struggling auto suppliers.

Some of France’s EU partners have already protested over efforts by Sarkozy to protect French factories from the impact of the economic crisis, and the European Commission said it would scrutinize his auto plan while Germany said it was not happy.

France is the latest European country to pledge to help its automakers, after Italy on Friday promised 2 billion euros for the flagging sector.