Thursday, 17 November 2011

Multinationals Turn to China's Version of Twitter

What do the International Monetary Fund, Louis Vuitton and Unilever have in common?

They are the among a clutch of Westerns institutions to join Weibo, China's most popular microblogging platform operated by Sina, which has quickly become the place to be to promote, lobby and win over a large, important audience.


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